Sharp strategy. Clear writing.
With experience in everything from SaaS to dog food, I translate information into content that performs. Whether it’s rebuilding websites or ghostwriting an email, I approach each project with curiosity, empathy, and an eye for detail.
I’ve worked across more industries than most people have browser tabs open. If it involves content, marketing, or digital strategy, chances are I’ve done it or studied it.
Website copy
I write website copy and landing pages that guide users toward action—with clear hierarchy, strong messaging, and an understanding of what makes people convert (and what makes them bounce).
Email campaigns
I craft email sequences that are clear, intentional, and aligned with both brand voice and user behavior. Whether it’s a welcome flow, promotion, or re-engagement, I focus on what moves the reader.
Blog writing
I write blog content that’s well-researched, structured, and useful — designed to serve both readers and search engines. When done right, a blog can educate, convert, and build authority. That’s the goal.
Social media copy
I develop short-form content that speaks to its audience, fits the platform, and encourages interaction. Every post has a purpose — whether it’s awareness, engagement, or stopping the scroll.
"Rachel is a quick thinker, and an effective oral and written communicator. During my time working with her, I was able to create a clean and quality design aesthetic with ease and efficiency. She is an excellent strategist and leader and knows how to effectively command social media. Rachel is a highly knowledgable writer, content creator and journalist and also is someone I can rely on for an extra creative eye for any visuals. She works great under tight deadlines. Lastly, Rachel's warm, bubbly, witty personality isn't only visible through her work but also adds a great touch to any team dynamic she's on. I highly recommend her!"
― Yasmine Nur, Former co-worker at GovSpend
